Tracking trash: Córdoba's circular economy app

Here’s a structured narrative for ReciclaXP, written in English and ready to use as a base for a deck, investor intro, website, or concept note:

ReciclaXP Narrative

1) The Story

Recycling is one of the most recognized environmental actions in the world, but in practice it remains disconnected, invisible and under-incentivized.

People recycle without knowing where their contribution goes. Companies generate large volumes of waste but often lack reliable data, traceability and measurable impact. Brands want to support sustainability, but they need tools that convert good intentions into visible, reportable and scalable action.

ReciclaXP was created to close that gap.

It transforms recycling from a passive act into a measurable, rewarding and community-driven experience. Every contribution becomes visible. Every user becomes part of a mission. Every company can track, report and amplify its environmental impact.

ReciclaXP turns waste into value, participation into rewards, and recycling into a shared circular economy.

2) Vision and Mission

Vision

To become the leading circular economy platform that connects people, companies, cities and recycling infrastructure through traceable impact, rewards and community participation.

Mission

To incentivize recycling by making every contribution measurable, visible and rewarding, while helping companies and institutions track waste, generate ESG data and create meaningful sustainability programs.

3) Problem and Solution

The Problem

Today, recycling faces several structural challenges:

• Users do not know where their recycled materials go.
• There is little traceability from collection to final use.
• Companies that generate waste lack reliable data and impact reporting.
• Recycling behavior is rarely rewarded or gamified.
• Brands and institutions struggle to turn sustainability actions into measurable engagement.
• Communities lack a simple way to participate in circular economy initiatives.

This creates a gap between recycling intention and real, measurable impact.

The Solution

ReciclaXP is a digital platform that connects recycling points, users and partner brands through a QR-based reward system.

Users scan a QR code at recycling points or machines, register their contribution and earn XP points. These XP can be redeemed for discounts, products, services or experiences from partner brands.

At the same time, users can track the destination and impact of their contribution, while companies gain access to data, reporting and measurable ESG outcomes.

4) Opportunity

The opportunity is to build a new infrastructure layer for recycling engagement and impact tracking.

ReciclaXP sits at the intersection of:

• Climate tech
• Circular economy
• ESG reporting
• Loyalty programs
• Gamification
• Community engagement
• Corporate sustainability
• Brand-sponsored rewards

Large companies, sports clubs, gas stations, universities, municipalities and corporate campuses all need better tools to manage waste, activate communities and prove environmental impact.

ReciclaXP can become the platform that turns recycling infrastructure into a scalable engagement and data network.

5) How We Do It: Circular and Shared Economy

ReciclaXP works by connecting four key actors:

Users

They recycle, scan QR codes, earn XP and redeem rewards.

Partner Locations

Stadiums, gas stations, clubs, universities, shopping centers and corporate spaces host recycling points or machines.

Brands and Companies

They sponsor rewards, campaigns and challenges while accessing measurable sustainability data.

Recycling Operators

They collect, process and transform materials into new products, giving visibility to the circular journey.

This creates a circular and shared economy model where everyone benefits:

• Users are rewarded for sustainable behavior.
• Companies gain data, impact reports and brand engagement.
• Locations increase foot traffic and community participation.
• Recycling operators receive cleaner, better-tracked material flows.
• Communities see the real destination of their collective effort.

The more people participate, the more value the ecosystem creates.

6) Tracking Impact

Impact tracking is one of the core pillars of ReciclaXP.

Users can see:

• How much they contributed.
• How many XP they earned.
• Where their recycled materials went.
• What product, project or initiative they helped build.
• Their individual percentage of contribution.
• Their position in rankings and community challenges.

For example, plastic bottle caps collected at a football stadium could be used to build recycled benches, signage or sports equipment. Inside the app, users could follow the progress visually: the completed part appears in color, while the remaining part stays in black and white.

Companies can access:

• Volume of recycled materials collected.
• User participation data.
• Campaign performance.
• Location-based recycling activity.
• ESG and CSR impact reports.
• Community engagement metrics.

In short, ReciclaXP makes recycling measurable, traceable and rewarding, transforming environmental action into a visible circular economy experience.